matias gonzalez

This year I've been the sole product designer at an architectural visualization studio, building its first SaaS: an AI render editor for architects and interior designers. The engine existed. The product around it didn't: accounts, onboarding, billing, client review, sharing, the whole platform a feature needs to become something people pay for.

Most of my decisions have been about what the AI is allowed to do. Everything else is the user's hand. Narrow and reliable.

Along the way: a design system from scratch, a pricing model built as a product decision, and a product-led growth strategy for a company that had never sold software.